From a buying signal
to a qualified buyer.
For builders selling ₹3–5 crore properties: see how our AI employees research buying signals, start conversations and support human qualification before your sales team takes over.
Teach the team your project.
The AI employees need the same clear information your sales team needs.
Project information
- Location, unit types, floor plans and possession stage.
- Approved price sheets, additional charges and payment information.
- Available inventory and who confirms updates.
Buyer and sales rules
- Target buyer profile, the five core qualification checks and the urgency needed for a sales handoff.
- Who answers project, financing and commercial questions.
- Handoff format, follow-up owner and review process.
The team works from information approved for the engagement. New pricing, availability or promises need confirmation before they are shared.
Use existing enquiries.
Build new buyer conversations.
The engagement can cover either route or both, with different sources and starting points.
Give your current
pipeline a clear plan.
Review the agreed enquiry records, identify missing context, organise follow-ups and clarify who is still interested.
- Start with the record and previous conversation.
- Avoid asking questions the buyer has already answered.
- Route ready, later and wrong-fit buyers appropriately.
Start with a reason
for the buyer to engage.
Research founders, senior executives, company owners and top professionals. Look for relevant liquidity, career and location events, then validate property intent in conversation.
- Agree the audience and contact sources.
- Use relevant work, location or financial context.
- Confirm property intent rather than assuming it.
Buying capacity.
A real trigger. The right timing.
We research signals that may bring money and urgency together, then validate them in a buyer conversation.
A funding announcement or job title alone does not confirm personal buying capacity. We distinguish money already available from money expected later, and ask why the buyer wants to act now.
AI researches the signal
Capture the event, date, source, relevant location and questions to validate.
AI prepares the conversation
Draft an opening and useful follow-up around approved project information.
People confirm the buying situation
Clarify available funds, requirements, urgency and the actual decision window.
Route by readiness
Hand over buyers who meet the agreed criteria. Keep future buyers on an appropriate follow-up plan.
Different buying stages.
Different next conversations.
Clarify fit and arrange the next step.
Confirm the essentials, answer the immediate question and discuss a call or visit. People confirm commitments and the sales handoff.
Help the buyer compare what matters.
Track the shortlist, questions and objections. Share approved floor plans, cost details or comparison material relevant to the decision.
Stay useful without rushing a decision.
Record the reason for waiting and agree a suitable check-in. Keep information relevant to the buyer’s timing and interests.
The channels, cadence, message approvals and pause rules are set for the engagement. These are examples of the approach, not a live campaign.
Five qualification checks.
Then confirm urgency.
Capacity to buy
What funds are available, and how will you fund the purchase?
Available funds, expected liquidity and any loan dependency, based on the buyer’s answers.
Budget to buy
What is your all-in budget?
The amount the buyer is willing to spend and whether it fits the project’s total cost.
Preferred location
Which areas work for your home and workplace?
Preferred neighbourhoods, commute needs and location flexibility.
Possession timeline
When do you need the home, and when will you decide?
The possession deadline, buying decision window and fit with project readiness.
Configuration
What space and layout do you need?
BHK, size, study or home-office needs and other must-haves.
A person checks the five core requirements, why the buyer wants to act now and what is still unconfirmed. Future liquidity or interest without a decision window goes into follow-up rather than being presented as ready to buy.
What your team
receives before
the next call.
This fictional example shows a detailed brief. It is not a delivered result or a buyer available for your project.
Our current builder partnerships focus on ₹3–5 crore properties. This example shows how funding, urgency and the five qualification checks appear in a handoff.
Buyer requirement & next action
- Budget
- ₹3.5–4 crore all-in, stated in conversation.
- Location & purpose
- North Bengaluru for self-use, close to a new workplace.
- Configuration
- 3 BHK with a room that can support working from home.
- Buying & possession
- Wants to decide within 60 days and take possession within 6 months.
- Funding context
- Buyer reports receiving ESOP proceeds in the past year and plans to use these plus savings. Funds have not been independently verified.
- Reason to buy now
- Workplace transfer creates a need to move; liquidity is reportedly available.
- People involved
- Buyer and spouse are comparing options together.
- Information shared
- Approved floor plan. Full cost sheet requested.
- Open questions
- Full all-in cost, exact move date and whether available units meet the possession deadline.
- Next owner
- Project sales team to clarify the open questions.
- Next step status
- A call has been proposed. No meeting or visit is confirmed.
Review what happened.
Decide what needs attention.
Reporting should separate activity from actual buyer progress.
Activity
Research completed, outreach undertaken and follow-ups attempted through the agreed channels.
Conversation quality
Replies, questions, expressed interest, missing information and reasons for a buyer being unsuitable.
Qualification and handoff
The five checks, urgency, decision window, human review status, accepted handoffs and next-step ownership.
Sales outcomes
Meetings attended, visits completed and later sales outcomes only when your team records or confirms them.
Six AI roles.
One managed process.
Research, outreach, relationship building, qualification, handoffs and reporting each have a defined job and review point.
- 01
S2O manages execution
We configure the agreed roles, guide the work and review quality and qualification.
- 02
Your team owns the sale
Project presentation, pricing, negotiation, availability and closing stay with the responsible sales team.
- 03
Both teams improve the process
Review handoff quality and buyer objections, then adjust targeting, content and follow-up.
20+ builders.
₹3–5 crore properties.
Pure success fee.
This is how we currently work with builders. We focus on finding buyers with the capacity, requirements and urgency to match your project.
You bring the project
Inventory, full cost sheets, possession details, approved content and a sales team ready to take the conversation forward.
We build the buyer pipeline
AI employees research buyer signals, prepare outreach and keep follow-ups moving. People review intent and qualification.
Your team takes the sale forward
Receive the buyer brief and agreed next step. Your team handles the project discussion, site visit, negotiation and closing.
Agree the success-fee terms
We define what counts as success, the fee and when it becomes payable before the engagement begins.
Have ₹3–5 crore homes
to sell?
Let’s discuss your inventory, the buyers who fit and a success-fee engagement.