Privacy policy

This Privacy Policy explains how S2O Sales ("S2O Sales", "we", "us" or "our") collects, uses, stores, shares and protects personal information when you:

• visit our website or landing pages;
• submit a form or enquiry;
• interact with our advertisements;
• communicate with us through email, phone, WhatsApp, LinkedIn or other channels;
• subscribe to our content or communications;
• book a meeting or request information;
• become a customer, prospect, partner, vendor or service provider; or
• interact with sales and marketing campaigns operated by S2O Sales.

This Policy also explains how we may process information when providing sales, marketing, research, targeting, enrichment, campaign management and AI-enabled services to our clients.

1. Who we are

S2O Sales provides AI-enabled sales, marketing, lead-generation, research, targeting, enrichment, outreach, campaign management and revenue operations services to businesses.

Brand: S2O Sales

Website: https://www.s2osales.com

Privacy contact: ayush@s2osales.com

Where S2O Sales determines why and how personal information is processed, we act as the entity responsible for that processing.

Where we process information solely on the instructions of a client, the client may be responsible for determining the purpose and means of processing, and S2O Sales acts as its service provider or processor, as applicable.

2. Information we may collect

Depending on how you interact with us, we may collect the following categories of information.

Information you provide directly

This may include:

• name;
• email address;
• phone number;
• WhatsApp number;
• company name;
• job title or role;
• business information;
• location or city;
• requirements, preferences or interests;
• budget or purchase preferences where relevant;
• information submitted through forms;
• meeting or appointment information;
• messages and correspondence;
• feedback;
• information you voluntarily provide during calls, meetings or conversations.

Professional and business information

For business development, sales research and client services, we may process professional information such as:

• employer or company;
• designation;
• industry;
• professional profile;
• publicly available business information;
• company size;
• business activity;
• publicly announced company events;
• professional contact details;
• publicly available professional interests or activity.

Advertising and lead-generation information

If you interact with an S2O Sales advertisement or form on platforms such as LinkedIn, Meta, Google or other advertising platforms, we may receive information you choose to submit, including:

• name;
• email;
• phone number;
• company;
• job title;
• responses to qualification questions;
• campaign or advertisement source;
• form submission details;
• campaign attribution information.

Website and technical information

When you use our website or landing pages, we may automatically receive information such as:

• IP address;
• browser type;
• device type;
• operating system;
• pages visited;
• referring URL;
• approximate location derived from IP;
• advertising identifiers;
• cookie identifiers;
• website events and interactions;
• campaign attribution parameters such as UTM values.

Information obtained from third-party sources

Where permitted by applicable law, we may receive or collect professional or business-related information from:

• publicly accessible websites;
• professional networking platforms;
• business directories;
• company websites;
• public announcements;
• data and enrichment providers;
• advertising platforms;
• technology partners;
• our clients;
• other lawful business information sources.

We do not intend to collect sensitive personal information unless it is genuinely necessary for a specific service and appropriate safeguards are in place.

3. How we use personal information

We may use personal information to:

Respond to enquiries

We may use your information to:

• respond to requests;
• share requested information;
• send proposals, brochures, pricing or product information;
• schedule meetings;
• arrange calls or demonstrations;
• communicate about a product, service or opportunity you have enquired about.

Provide our services

We may process information to:

• deliver client projects;
• conduct research;
• identify relevant businesses or prospects;
• enrich business information;
• manage CRM records;
• operate sales workflows;
• manage campaigns;
• measure campaign results;
• analyse engagement;
• generate reports;
• support customer and prospect communication.

Sales and marketing

Where permitted by applicable law, we may use information to:

• communicate about S2O Sales services;
• send relevant business information;
• conduct sales outreach;
• run advertising campaigns;
• personalise communications;
• follow up on enquiries;
• send newsletters or updates;
• measure campaign performance;
• create audiences or segments for advertising or marketing purposes.

You may opt out of marketing communications at any time.

4. Lead forms and advertising

When you submit your information through a LinkedIn, Meta, Google or other advertising-platform lead form, we use the information primarily to respond to the request associated with that advertisement.

For example, if you request:

• a brochure;
• pricing;
• a buyer pack;
• a consultation;
• a demonstration;
• product information;
• a proposal; or
• other requested material,

we may use your contact details to provide that information and to follow up regarding the request.

Where you separately consent to additional marketing, we may also contact you about relevant products, services, content or offers.

Submitting a form does not require you to purchase any product or service.

5. Phone, WhatsApp and email communications

If you provide a phone number, WhatsApp number or email address, we may use it to respond to your request and communicate with you about the relevant enquiry.

Where required, we will seek appropriate consent before using these channels for additional promotional communications.

You can ask us to stop contacting you at any time by:

• replying STOP or an equivalent opt-out request;
• using an unsubscribe link where available; or
• contacting us at ayush@s2osales.com.

Transactional or service-related messages may still be sent where necessary to fulfil an existing request, agreement or legal obligation.

6. AI, automation and data enrichment

S2O Sales uses artificial intelligence and automation technologies as part of its services and internal operations.

These technologies may be used to:

• organise information;
• research companies and professional profiles;
• enrich business records;
• identify potential relevance or fit;
• analyse publicly available business signals;
• summarise information;
• draft communications;
• personalise messaging;
• classify responses;
• prioritise leads or opportunities;
• automate administrative workflows;
• analyse campaign performance.

AI-generated outputs may be reviewed, corrected or supplemented by humans depending on the workflow.

We do not intentionally use AI systems to make decisions about individuals that produce legal or similarly significant effects without appropriate notice, safeguards and a lawful basis.

7. Client campaigns

S2O Sales provides services to other businesses.

As part of a client engagement, we may process information relating to the client's:

• customers;
• prospective customers;
• business contacts;
• sales leads;
• employees;
• partners; or
• other relevant contacts.

In many such cases, S2O Sales processes this information on behalf of and according to the instructions of the client.

The client's own privacy policy and legal obligations may therefore also apply.

If you receive communication relating to one of our clients and would like to exercise your privacy rights or opt out, you may contact either the client identified in the communication or S2O Sales.

8. When we share information

We do not sell personal information to advertisers.

We may share information with trusted service providers where necessary to operate our business and provide our services.

These may include providers of:

• cloud hosting;
• CRM systems;
• email services;
• WhatsApp or messaging services;
• sales-engagement systems;
• advertising platforms;
• analytics;
• data enrichment;
• AI and automation services;
• scheduling;
• customer support;
• telecommunications;
• payment processing;
• security and infrastructure.

We may also share information:

• with a client where information relates to a campaign we operate for that client;
• with professional advisers such as accountants, auditors or lawyers;
• where required by applicable law, regulation, court order or governmental authority;
• to investigate fraud, abuse or security incidents;
• as part of a merger, acquisition, restructuring, financing or transfer of all or part of our business.

Service providers are expected to process information only for authorised purposes and subject to appropriate contractual, organisational and security controls.

9. International processing and transfers

Some technology providers used by S2O Sales may process or store information outside India.

Where personal information is transferred internationally, we take reasonable steps to use service providers and arrangements that comply with applicable data-protection requirements and any restrictions imposed by applicable law.

10. Cookies and analytics

Our website and landing pages may use cookies or similar technologies to:

• make the website function correctly;
• remember preferences;
• understand website usage;
• measure advertising performance;
• attribute enquiries to campaigns;
• analyse traffic;
• improve website performance;
• support remarketing or advertising where permitted.

Third-party services such as analytics and advertising platforms may also place cookies or similar technologies according to their own privacy policies.

Where required by applicable law, we will obtain consent before using non-essential cookies.

11. How long we keep information

We retain personal information only for as long as reasonably necessary for the purpose for which it was collected, including:

• providing requested services;
• maintaining business records;
• managing client relationships;
• handling enquiries;
• measuring campaign performance;
• meeting contractual requirements;
• complying with legal obligations;
• resolving disputes;
• protecting against fraud or misuse.

Retention periods may vary depending on the nature of the information and the purpose of processing.

When information is no longer required, we will delete, anonymise or securely dispose of it where reasonably practicable and required by applicable law.

12. Data security

We use reasonable technical and organisational safeguards designed to protect personal information from:

• unauthorised access;
• misuse;
• loss;
• alteration;
• disclosure;
• destruction.

These safeguards may include access controls, authentication, encryption where appropriate, restricted permissions, secure infrastructure, monitoring and vendor controls.

No internet-based system can guarantee absolute security, and we cannot guarantee that information will never be subject to a security incident.

13. Your privacy rights

Depending on applicable law and your relationship with us, you may have rights relating to your personal information.

These may include the right to:

• request information about personal data we process about you;
• request access to your information;
• request correction of inaccurate information;
• request completion or updating of information;
• request deletion or erasure where applicable;
• withdraw consent where processing is based on consent;
• opt out of marketing communications;
• raise a grievance regarding our handling of your data;
• nominate another individual to exercise applicable rights in circumstances provided by law.

Withdrawal of consent will not affect processing already carried out lawfully before the withdrawal.

To exercise a privacy right, contact ayush@s2osales.com.

We may need to verify your identity before processing certain requests.

14. Marketing preferences and opt-outs

You can opt out of promotional communication at any time.

For email, use the unsubscribe option where provided.

For WhatsApp, SMS or direct messages, reply with words such as STOP, UNSUBSCRIBE, or another clear request not to be contacted.

You may also email us at ayush@s2osales.com.

We will take reasonable steps to honour valid opt-out requests.

15. Publicly available professional information

As part of business-to-business research and sales services, S2O Sales may process professional information that has been made publicly accessible, such as information contained on:

• company websites;
• professional profiles;
• public corporate announcements;
• business directories;
• public professional publications.

We use such information only for legitimate business purposes and subject to applicable laws, contractual obligations and platform requirements.

If you believe information relating to you has been collected incorrectly or you do not want S2O Sales to use it for outreach, contact us at ayush@s2osales.com.

16. Children

S2O Sales' services are intended for adults and businesses.

We do not knowingly seek to collect personal information from children.

If we learn that we have collected children's information in circumstances where we should not have done so, we will take appropriate steps to delete or otherwise handle the information in accordance with applicable law.

17. Third-party websites and platforms

Our website, advertisements and communications may contain links to third-party services such as:

• LinkedIn;
• Meta;
• WhatsApp;
• Google;
• scheduling platforms;
• client websites.

Those services operate under their own privacy policies and terms.

S2O Sales is not responsible for the privacy practices of third-party websites or platforms that we do not control.

18. Grievances and complaints

If you have a question, complaint or grievance regarding how S2O Sales handles personal information, contact us at ayush@s2osales.com.

We will review legitimate privacy requests and grievances and respond in accordance with applicable law.

19. Changes to this privacy policy

We may update this Privacy Policy from time to time to reflect:

• changes to our services;
• new technologies;
• changes in our business operations;
• changes in legal or regulatory requirements.

The latest version will be published on this page with the updated effective date.

If a change materially affects how we use personal information, we may provide additional notice where appropriate.

20. Contact us

For questions about this Privacy Policy or our handling of personal information, contact:

S2O Sales
Email: ayush@s2osales.com
Website: https://www.s2osales.com